Jim Brenza

Architect, FitWel Amb

Senior Associate

jbrenza@bararch.com

INSPIRATION

“You’ve got to be very careful if you don’t know where you are going, because you might not get there.” — Yogi Berra

What changes do you anticipate when thinking about the future of office/architecture/design?
I believe the office will serve as a hub for collaboration and relationship building but no longer the place that people go for heads-down, focused work. It will be interesting to see how our housing designs evolve to include niches, and other tucked-away spaces that will be dedicated to remote working.

What makes really great design?
Great design happens when you can tell a story in layperson’s terms about why the abstract decisions were made.

What made you decide to be an architect?
I liked the idea of a career path that was both creative and rational. I enjoyed studying art and science; when I was younger in design school, I learned even more about how well-designed spaces can create an emotional response to the environment.

Favorite architectural term:
“Genius loci” literally means genius of place. It is used to describe places that are deeply memorable for their architectural and experiential qualities.

What is your favorite building in SF and why?
I’m inspired by the Ferry Building every time I go there. It’s a terrific story of adaptive reuse and a building with good bones reinventing itself as a marketplace, all after years of being a forgotten landmark.

If you could build your dream house with no limits, what are three things you would like to include?
A bust of Shakespeare with a hidden switch that operates a sliding bookcase revealing a fireman’s pole that takes me down to a wine cellar – and if I have to wear a cape while I’m down there, so be it. 

Education: B.Arch., Penn State University; Hotel Planning & Design Certificate, Cornell University

Licenses & Accreditations: Licensed Architect, California; NCARB; FitWel Ambassador